VinoVelo

Apart from family, what could be more important than wine and bikes? Of course, there might be the odd rant about other topics on here too...

Wednesday, May 04, 2005

Sponsorship

Bode Miller showed up at my wife's restaurant recently for a promotion event on behalf of his main sponsor Barilla pasta. The PR folks were apparently upset that he was wearing a Nike shirt. I have to say, I'd rather wear a Nike shirt than a Barilla one, but pity the German soccer players that are caught between a rock and a hard place (or an Adidas and a Nike place) in having to decide whether to re-negotiate contracts with individual sponsors in order to play on the national team which is sponsored by German company Adidas.